Daniel from Improve Press
Advertising Podcast with Mike Blumenthal
On this episode of the Duct Tape Advertising Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Close to Media the place he researches and reviews on status, opinions, and native search. In the present day, he additionally offers Native consulting to a spread of companies, large and small, throughout the SMB and SAAS marketplaces. Mike is aiding Air.cam, a web-based skilled photographic market, with pivoting to the native advertising and marketing house and serving to them convey the ability of pictures to each enterprise positioned within the US and Canada.
Key Takeaway:
Google is emphasizing pictures an increasing number of in search. AI and machine studying are serving to drive Google’s unbelievable understanding of what’s in a picture. On this episode, I speak with Mike Blumenthal in regards to the know-how behind visible parts in search, the function that pictures play in the present day in search, and the way and why you need to be utilizing pictures in search to your benefit.
Questions I ask Mike Blumenthal:
- [1:51] What’s the rising significance of pictures in search?
- [3:21] Are you suggesting that pictures are additionally essential for issues not fairly as clearly outlined as merchandise?
- [4:45] What can search engines like google and yahoo find out about pictures now and the way has that modified?
- [6:19] What do you say to the enterprise proprietor that doesn’t like that Google exhibits competitor merchandise in search?
- [7:55] Would you say that the visible parts of a typical weblog submit in the present day are sending data to Google that provides to the search element and offers sure rating alerts?
- [11:33] Is there a relationship between visible search and voice and textual content?
- [12:40] What’s the function of AI in all of this?
- [14:21] Are you suggesting that any individual may take three footage that they’re occupied with utilizing for one thing and use a device that will say that is really the most effective image from a Google understanding or from an optimization standpoint?
- [16:52] The place is augmented actuality with pictures?
- [22:32] The place can folks join with you?
Extra About Mike Blumenthal:
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