The Strategy (Nasdaq: MSTR), née MicroStrategy, the world’s leading bitcoin (BTC) treasury company, continued to fall on the stock price chart days after announcing its first BTC sale in years on June 1.

The stock has lost 40% of its value in the past month and closed at $117.02 on June 9.

Related: Analysts Reveal Bold Bitcoin Target Despite AI Frenzy

Bitcoin, the asset that the exposure strategy aims to give its investors, has lost nearly 25% of its value in the past month.

Following the announcement of the strategy, Bitcoin entered even more volatile territory and was exchanging hands at $62,151 at press time.

More news:

Strategy CFO sells 1,949 shares.

Strategy CFO and EVP Andrew Kong on June 9 sale 1,949 shares of Strategy valued at $241,362. The shares traded at prices ranging from $122.84 to $124.94 in multiple transactions.

Kang did not sell those shares to cash out, but the proceeds from the sale went toward meeting tax obligations under the Rule 10b5-1 trading plan when he exercised his right to restricted stock units (RSUs) on June 5.

Prior to this sale, Kang acquired 4,260 MSTR shares through the settlement of RSUs on June 8.

As of June 9, he owns 71,044 shares after the reported sale.

Note that an insider sale is a standard market practice in which a company executive or major shareholder legally sells his company shares on the open market.

These transactions must be disclosed to the SEC, and executives may sell their shares for diversification, tax obligations, or other needs. Therefore, insider selling does not necessarily indicate negative sentiment.

RELATED: Bank of America gives blunt advice to U.S. stock traders

This story was originally published by The Street On June 10, 2026, where it was first published. Markets Add section TheStreet as a. Preferred Source by clicking here.