Why the Founding father of 23andMe Makes use of a Low-Margin and Excessive-Quantity Enterprise Technique

Welcome to Inc.‘s Founders Challenge podcast with Alexa Von Tobel, the place we convey you tales of guts, inspiration, and drive that outline the entrepreneurs constructing the longer term. Every week, we dig right into a founder’s skilled playbook and uncover what makes them tick. On this week’s episode:

After a decade investing in healthcare on Wall Road, Anne Wojcicki launched 23andMe to offer individuals direct entry to their genetic data. Now, greater than a decade after launching, 23andMe has grown to turn out to be the one private genetic check with FDA authorization to ship well being data on to consumers–and over 12 million individuals have taken a 23andMe check. On this episode, Wojcicki shares why she adopted a low-margin and high-volume enterprise technique, why she believes customized drugs is the longer term, and the way determining time administration was one among her greatest hurdles.

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