On this episode of the Duct Tape Advertising and marketing Podcast, I interview Jonah Berger. Jonah is a Wharton Faculty professor and internationally bestselling creator of Contagious, Invisible Affect, and The Catalyst. He has a brand new guide we’re going to speak about — Magic Phrases: What to Say to Get Your Means.
Phrases are essential to nearly all the pieces we do, together with speaking, persuading, and connecting. On this episode, Jonah Berger joins me to debate the science of language and the way sure phrases have a extra vital affect than others. You’ll be taught sensible tips about the way to use these magic phrases to make an actual distinction.
Questions I ask Jonah Berger:
- [01:23] Would you say there’s form of a theme or a thread that’s run by way of your work?
- [02:17] Would you go so far as saying that you’re advising individuals to be scientifically intentional concerning the phrases they select after they’re influencing?
- [04:06] What was the analysis that you just did wish to compile the six kinds of phrases that may improve affect in each space of your life?
- [07:30] At what level does the idea you’re speaking about change into a adverse affect?
- [09:59] What have you ever seen in what the instance you utilize within the guide, Donald Trump, has achieved that has really influenced individuals, you already know, no matter how you’re feeling about it?
- [16:55] What position does listening play on this universe?
- [19:18] Are you able to unpack the language of beer?
- [21:18] The place can individuals join with you and be taught extra about your work?
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