What Employer Branding Is And How To Construct It For Your Enterprise

Advertising Podcast with James Ellis

On this episode of the Duct Tape Advertising Podcast, I interview James Ellis. James. James is the principal of Employer Model Labs in Chicago and is a born employer branding nerd whose mission is to create one million employer model thinkers. He’s an writer, keynote speaker, practitioner, and podcaster with a wealth of expertise throughout a number of industries for nearly a decade.

Key Takeaway:

Regardless of the dimensions of your organization, you should use an employer model to your benefit. With it, not solely may you be seen as a fascinating place for excellent expertise but in addition acquire severe enterprise outcomes – like decreasing recruitment prices and shortening search instances! On this episode, James Ellis shares his insights on what precisely an employer model means and the way it’s doable to take advantage of out of yours.

Questions I ask James Ellis:

• [1:20] What’s employer branding and why does it matter?
• [2:29] Would you go so far as to say a major advertising and marketing message speaking about what an excellent group you’ve gotten and the way nice folks wish to work there, is absolutely not a foul attraction message for patrons both is it?
• [4:46] How does someone want to start out enthusiastic about creating and speaking a optimistic employer model?
• [7:38] Tradition and employer branding are the identical in quite a lot of methods – would you say one is simply the communication of it in an outward manner?
• [11:46] How do you measure employer branding and what’s the ROI?
• [13:39] Ought to employer branding be within the advertising and marketing division? And the way are corporations wrestling with marrying advertising and marketing, recruiting, and general branding?
• [15:50] There are many surveys on the market that present that individuals will take far much less cash to work in a spot that focuses on creating an excellent ROI – would you ever use that sort of argument to get the ROI and sensible nature of this?
• [18:50] I inform folks the entire time you need to have a slim concentrate on who’s an excellent shopper, and which means you need to inform some folks they’re not an excellent shopper. Would you counsel to a point that as an organization the identical thought applies?
• [21:06] What has digital distant do business from home finished to this dynamic?
• [23:19] The place can extra folks join with you and discover out extra about your work?

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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals who search the perfect training and inspiration on how you can develop a enterprise.