[PRESS RELEASE – Oeiras, Portugal, 22nd November 2022]
Masterblox, a Lisbon-based crypto advertising and marketing firm, has pledged to deliver larger gender parity to the world of web3. Masterblox CEO Isabella Händel is on a mission to focus on the scarcity of girls working within the trade in a bid to foster larger inclusivity.
It’s estimated that 85% of all crypto customers and employees are male; Isabella is without doubt one of the uncommon girls who’ve made all of it the way in which to the highest. The trade is slowly turning into extra gender inclusive, nonetheless, with female-centric tasks like NFT assortment World of Ladies gaining traction.
Not solely that, however feminine expertise is being rewarded with management positions at an rising charge. This development is particularly true among the many youthful demographics, as millennial girls have gotten conscious of the potential of blockchain know-how and the various vary of employment alternatives it affords.
Isabella Händel is decided to guide by instance within the hope that her success with Masterblox will encourage different girls to comply with go well with. Her management expertise have been elementary to the success of Masterblox, the place she is answerable for guaranteeing the standard of the corporate’s providers and sustaining its in depth community of contacts and shoppers.
Isabella has risen to the highest of her career at simply 25 years of age. Earlier than becoming a member of the blockchain trade, she studied conventional advertising and marketing and labored for a number of giant companies similar to Siemens and Volkswagen.
On the outset of the pandemic, Isabella started delving deeper into web3 and learning any related materials she might get her fingers on. She was pleasantly shocked by the dearth of gender discrimination, discovering the web3 group to be extremely welcoming of girls on the whole.
In 12 months, Isabella rose to develop into the CEO at Masterblox. She is now answerable for main and managing a crew of over 30 professionals from totally different backgrounds, which incorporates entrepreneurs, copywriters, designers, and development hacking consultants.
To assist girls go away an excellent deeper imprint inside the web3 trade, German-Brazilian Isabella has plans to rent extra feminine expertise for Masterblox all through 2023.
She believes there’s loads of area for girls inside web3 and that the trade has every little thing to realize by turning into extra gender-neutral. Isabella has prolonged a name to gifted girls with expertise in crypto and advertising and marketing to succeed in out to Masterblox and take the following step of their profession journey.
Masterblox is a Lisbon-based web3 accelerator. Its work is split between the muse, which handles all of the connections between VCs, companions and tasks, and the labs, the place its development hacking strategies and help providers are offered to the tasks inside the acceleration program.
Masterblox’s labs are answerable for helping numerous DeFi and blockchain tasks with advertising and marketing, market making, copywriting, social media administration, and rather more.
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