Watch: How Sarah LaFleur Stored Her Workwear Model M.M.LaFleur Afloat as Sweatpants Took Over

Sarah LaFleur began her womenswear enterprise, M.M.LaFleur, in 2013, she could not have imagined that, lower than a decade later, folks would begin sporting sweatpants to work en masse.

“The pandemic was brutal for our enterprise,” she advised  Beatrice Dixon, co-founder of The Honey Pot Firm, in an unique Incstreaming occasion. “I had individuals who I actually, actually respect and whose opinion I belief say to me, ‘Sarah, this would not be a foul time to name it quits. You constructed an incredible model, an incredible firm. Why not let this be the tip?’ And I could not.”

M.M.LaFleur laid off workers, closed all of M.M.LaFleur’s 9 shops, and had to determine how, precisely, to draw clients when the rise of distant work fully modified the way in which many individuals received dressed every day. Luckily for the corporate, LaFleur has all the time believed in operating a lean operation. She was in a position to hold her enterprise operating and noticed demand begin to uptick in 2021. Then, she realized that it really had a possibility: As folks went again to their places of work, they needed assist refreshing their wardrobes and navigating new, relaxed costume codes.

M.M.LaFleur’s skilled stylists had been prepared to assist. “I feel that is one of many silver linings of the pandemic is that we realized how one can join with different folks nearly over Zoom,” LaFleur says. In the present day, buyers may cease by the model’s two re-opened showrooms in New York Metropolis and Washington, D.C.

With a doable recession on the horizon, enterprise is not again to regular, however LaFleur is assured that her firm can climate no matter storm could also be brewing–and she’s dedicated to sticking together with her model for the lengthy haul. Right here, she shares her entrepreneurial journey, and the recommendation she has for fellow enterprise homeowners.

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