A federal district court in Northern California ruled in favor of Cameo, a platform that allows users to receive personalized video messages from celebrities, and ordered OpenAI to stop using “Cameo” in its products and features.

OpenAI was using the name “Cameo” for its AI-powered video generation app Sora 2. Users can use this feature to insert their digital likenesses into AI-generated videos. In a ruling filed Saturday, the court said the name was similar enough to cause consumer confusion, and rejected OpenAI’s argument that “Cameo” was merely descriptive, finding that “it suggests rather than describes a feature.”

In November, a court ordered a temporary ban on Cameo and prevented OpenAI from using the word. Then the AI ​​company Changed the name of the feature to “Characters”. After this order.

“We’ve spent nearly a decade building a brand that stands for talent-friendly interactions and genuine connections, and we like to say ‘every cameo is a commercial for the next.’ Cameo CEO Steven Galanis said in a statement.

“This decision is a significant victory not only for our company, but for the integrity of our marketplace and the thousands of creators who trust the Cameo name. We will continue to vigorously defend our intellectual property against any platform that seeks to trade on goodwill and recognition,” he noted.

“We disagree with the complaint’s assertion that anyone can claim exclusive ownership over the word ‘cameo,’ and we look forward to continuing our case,” an OpenAI spokesperson said. Reuters in response to the order.

OpenAI has been involved in several intellectual property cases in recent months. Earlier this month, the company dropped the “IO” branding around its upcoming hardware products, according to court documents. Wired. In November, digital library app Overdrive sued OpenAI. On his use of “Sura”. For its video generation app. The company is also in legal disputes with various artists, creators and media groups in different geographies over copyright infringements.