TOA Waters Breaks Stereotypes Surrounding Bubble Baths

Bubble baths are often seen as pretty female. However TOA Waters needs everybody to get the possibility to get pleasure from this type of self care. The corporate is breaking stereotypes with its distinctive mix of scents and merchandise. Study extra concerning the model on this week’s Small Enterprise Highlight.



What the Enterprise Does

Gives premium bubble bathtub merchandise.

Proprietor Javier Folgar advised Small Enterprise Developments, “We offer a high-end, handcrafted, luxurious bubble bathtub, utilizing solely the |nest elements. Layered with irresistible scents
like candy tobacco, limewood, and agave.”

Enterprise Area of interest

Bucking gender stereotypes.

Folgar says, “Persons are uninterested in being positioned into containers. So many firms on the market solely supply bubble bathtub merchandise that scent like roses and sliced cucumbers. Ladies are anticipated to scent like flowers, and males should not anticipated to take bubble baths in any respect, because it might influence their “picture.” Sufficient is sufficient. We’ve created a line of bubble baths that burst gender stereotypes, one bubble at a time.”

How the Enterprise Received Began

To supply merchandise he wished existed.

Folgar provides, “I all the time cherished taking a bubble bathtub. I’m additionally an athlete (swimmer and triathlon participant) that depends on a heat bubble bathtub to help in muscle restoration. Nevertheless, when looking for bubble bathtub merchandise, every thing provided out there smelled like roses and sliced cucumbers. Plus, there appeared to be a social stigma about males taking bubble baths. I needed one thing completely different. I had a imaginative and prescient of making an organization that might kick societal notions to the curb and reclaim individuals’s bathtubs.”

Largest Win

Partnering with a significant on-line retail outlet.

Folgar explains, “Our most up-to-date, largest accomplishment was securing a cope with “Contact of Trendy”. This firm is a members solely e-commerce web site and app centered on promoting way of life merchandise, style, and equipment to males. Our partnership has expose TOA Waters bubble bathtub to their giant community of members throughout the US. It has dramatically improve net traf|c, gross sales, and took the corporate to the subsequent stage.”

Largest Threat

Launching and working through the pandemic.

Folgar says, “When COVID-19 hit, provide chains had been disrupted and the price of uncooked supplies sharply elevated. Because of this, we instantly applied some adjustments to our operations and pricing technique. First, we made certain we had sufficient stock to deal with our buyer calls for over the subsequent 3-6 months. We additionally researched, evaluated, and chosen a number of distributors that may present us with the identical uncooked supplies, simply in case one vendor was out of inventory (similar to glass bottles).

“Secondly, we re-evaluated our pricing technique to guarantee that we lined the elevated value of uncooked supplies whereas providing a good value to our prospects. We ended up growing our costs from $28.99 a bottle of bubble bathtub to $32.99. We intently monitored gross sales to verify the rise didn’t negatively influence the corporate. Provided that we offer a premium product, prospects weren’t negatively impacted by these adjustments. If issues took a flip for the worst, we might have misplaced prospects based mostly on the value improve.

“We additionally invested our private funds (actually all of our financial savings) to buy provides upfront. If we didn’t promote our merchandise within the coming weeks, we’d have been in massive monetary hassle.”

Lesson Realized

Embrace errors.

Folgar says, “An organization that doesn’t make errors isn’t rising or taking dangers to deliver itself to the subsequent stage. Truthfully, I might not do over once more any of the previous errors I made (and I made lots). These errors had been a needed course of as a way to study and have the corporate develop.

“My hope is to create an organization tradition the place errors are embraced and seen as a possibility to study and develop.”

How They’d Spend an Further $100,000

Increasing manufacturing capability.

Folgar explains, “As we proceed to succeed in wholesalers nationwide, we’ll want the mandatory tools to extend our manufacturing. This would come with buying extra tools to bottle the bubble bathtub, combine elements, add a wax seal, label, and ship the merchandise out. We might additionally develop our product providing into extra merchandise similar to bathtub bombs, shampoo, physique wash, and so on.”

Firm Namesake

Honoring the founder’s Cuban heritage.

Folgar provides, “The Toa River is taken into account the mightiest river in Cuba. The river is positioned within the Guantánamo Province of Cuba, which flows throughout the nation. The Toa River is well-known for its crystal-clear waters.”

Extra Ardour

Bats.

Folgar is definitely a conservationist by day, working TOA Waters as a further mission. He has greater than a decade of expertise within the nonprofit world, together with working to finish bat extinction world wide. He even introduced this ardour to the enterprise in a singular method.

Folgar says, “TOA Waters’ bubble bathtub, Cara Cara, was impressed by the wonders of bats. This bubble bathtub highlights all of the fantastic issues that bats supplied for us. Many could not understand it, however bats are superb pollinators. They assist pollinate such fruits as guava and agave – fragrances impressed by this candy and refreshing bubble bathtub.”

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Picture: TOA Waters, Javier Folgar


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