The Energy Of Digital Technique In The Digital Age

Advertising Podcast with Mike Lenox

Mike Lenox, a guest on the Duct Tape Marketing PodcastOn this episode of the Duct Tape Advertising Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Enterprise on the College of Virginia’s Darden College of Enterprise. He has served on the school at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. 

His new e-book Technique within the Digital Age: Mastering Digital Transformation, explains how digital applied sciences allow the creation of progressive providers and merchandise.

Key Takeaway:

Digital methods within the digital age are about discovering useful positions on the intersection of a corporation’s values, market alternatives, and capabilities. Within the digital age, know-how has pervasive impacts, and information performs a central function in remodeling buyer worth propositions, operations, and the construction of industries. Firms should be proactive, adapt their capabilities, and contemplate societal implications and moral issues of their digital methods.

Questions I ask Mike Lenox:

  • [01:51] How do you outline technique?
  • [02:44] How could anyone have a look at digital technique in comparison with common technique?
  • [04:02] In your e-book, how do digital applied sciences allow the creation of providers and merchandise in a complete trade?
  • [05:48] AI is basically a know-how that’s massaging information. What are a number of the alternatives, and in addition a number of the threats?
  • [07:27] How would you’re employed with anyone to assist them uncover the place their alternatives is perhaps or the place they may really be in actual hazard of being disrupted?
  • [11:29] What’s the technique for a startup to tackle a very massive entrenched trade that doesn’t need to go away?
  • [16:08] There are some social implications and insurance policies when speaking about AI. The place does that match into to hurry in digitalizing?
  • [18:00] Inform me some examples of firms which might be approaching the thoughtfulness of AI in a approach that’s applicable.

Extra About Mike Lenox:

Extra About The Company Certification Intensive Coaching:

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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals who search the most effective schooling and inspiration on find out how to develop a enterprise.


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