Superstar-backed well being optimization platform Lifeforce scores $12M

Lifeforce, a customized healthcare platform primarily based on a telehealth mannequin, accomplished a $12 million Collection A funding spherical co-led by M13 and Peterson Ventures. 

Ridgeline Ventures, Rosecliff Ventures and Seaside Ventures additionally participated within the spherical.   


The corporate, cofounded by motivational speaker Tony Robbins and backed by skilled tennis participant Serena Williams, provides its members a customized well being platform primarily based on a telehealth mannequin. 

Members endure in-home diagnostic blood assessments carried out each three months by phlebotomists. Biomarkers related to bodily, psychological, cognitive and sexual efficiency are analyzed. Through a telehealth session with a clinician, members focus on the check outcomes and obtain suggestions on life-style changes and complement suggestions. 

Dr. Mark Hyman, the top of technique and innovation of the Cleveland Clinic Heart for Useful Drugs, and Dr. Fatima Cody Stanford, weight administration knowledgeable and affiliate professor at Harvard Medical Faculty, additionally again Lifeforce.

The California-based firm will use the funds to speed up development, advance knowledge instruments and increase its choices.

“Lifeforce is poised to have a transformative impression, not simply redefining the well being optimization class however the very means we take into consideration what’s attainable as we age,” Courtney Reum, Lifeforce board chairman and cofounder at M13, mentioned in a press release. “Demand for customized, proactive healthcare is rising exponentially and the crew’s collective experience in well being, know-how and enterprise uniquely positions Lifeforce to satisfy this demand.” 


Serena Williams has backed different digital well being startups, together with digital and in-office healthcare supplier Juno Medical, which raised $12 million in Collection A funding in December. The spherical was co-led by the tennis star’s Serena Ventures.=

Juno Medical is a healthcare service supplier that gives on-site appointments with physicians at their two New York-based brick-and-mortar amenities and digital companies for sufferers in New York and Georgia. 

The corporate provides particular person and household care, wellness, specialty care, and on-site labs and imaging companies. 

Williams additionally backed Tonal, an AI-powered exercise-machine service, which M13 additionally invested in. 

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