Social gaming platform INK raises nearly $19M in funding

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Austin-based startup INK Video games introduced it has secured $18.75 million in its newest spherical of fundraising. It plans to make use of this funding to construct out its platform, in addition to its Prize Kingdoms cellular sport.

This marks INK’s second spherical of funding, because it raised $9.5 million final September. The corporate’s platform is a social and Web3 commerce community, which permits customers to revenue from their attain. The INK Pay system pays customers for his or her degree of affect and viewers engagement.

Robert Towles, INK’s CEO and co-founder, advised GamesBeat about what INK brings to the world of cellular gaming: “INK Video games affords the one platform the place billions of customers can receives a commission for enjoying video games and referring others. With our expertise, customers can onboard their complete connectivity and social attain — and monetize their viral attain, eternally.”

Towles added that the cellular market at current doesn’t provide sufficient to the customers: “A number of years in the past, cellular informal avid gamers needed in-game incentives. Now, they perceive the large worth they bring about — they usually anticipate to receives a commission. The tables are turning: Quickly, nugatory incentives gained’t lower it. Customers desire a significant share in revenues. Much more, billions of individuals now understand they maintain large affect by their social media, connections and following. They wish to wield this profitably and simply.”

Prize Kingdoms

INK Video games’ new launch is Prize Kingdoms, a “distinctive spin on the informal board sport class.” The studio is testing the sport in areas forward of an anticipated launch later this yr.

Josh Gause, INK’s CCO and co-founder, advised GamesBeat in regards to the response to Prize Kingdoms up to now. “Customers are taking part in day-after-day, usually logging a number of hours of gametime. Importantly, our playtesting proves that we’re ‘a sport for everybody’ — and could have huge attraction to the worldwide gaming group. Engagement charges are already unbelievable throughout varied segments and demographics, together with age and gender. Customers are blown away by the aggressive social options and alternative to win actual prizes. Full launch of Prize Kingdoms is scheduled for later this yr and we’re anticipating mass-market success.”

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