Scientific workflow platform Florence launches with $20M

New York-based well being know-how firm Florence, which focuses on medical capability administration, launched with $20 million seed funding. 

GV (Google Ventures), Thrive Capital and Salesforce Ventures led the spherical, with participation from Atento Capital, BoxGroup and Huge Ventures.


Florence’s platform permits sufferers to trace their healthcare journey utilizing their smartphone. They will full consumption types, fill prescriptions, replace their medical data and schedule follow-up appointments to assist ease the medical workflow for suppliers. 

The corporate was based in 2021 by Aniq Rahman, its present CEO and former president of Moat, a measurement, analytics and intelligence firm that tracks digital adverts. Moat was acquired by Oracle in 2017 for $850 million. 

“Expertise is essentially the most expedient option to handle the rising challenges to our overburdened healthcare system throughout price, entry and labor,” Rahman mentioned in a press release. “We can not proceed so as to add administrative overhead to medical groups and hope that entry and high quality will enhance. The Florence platform is designed to deal with essentially the most important constraint in care, medical capability, whereas constructing shopper interfaces that interact sufferers all through their journey.”


Healthcare organizations are more and more utilizing medical workflow digital well being options to boost their productiveness. 

One other firm aimed toward streamlining the medical expertise is CenTrak with its providing Workflow, a cloud-based platform that automates healthcare workflow and communications. 

Margie Zuk and Melissa “Penny” Chase will provide extra element on the HIMSS23 session “Making ready for the Subsequent Cyber Assault.” It’s scheduled for Wednesday, April 19 at 10:15 a.m. – 10:35 a.m. CT on the North Constructing, Degree 3, in Corridor B, Sales space 8539, Federal Well being Pavilion.

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