Salesforce co-founder Harris Parker sells shares worth $1.22 million By Investing.com

Harris Parker, Co-Founder and CTO of Slack, recently sold a series of Salesforce, Inc. (NYSE:CRM) shares totaling approximately $1.22 million. The transactions, which occurred on October 15, 2024, involved the sale of 4,200 shares at prices ranging from $288.598 to $293.1957 per share. Following these sales, Parker’s direct ownership stands at 118,514 shares.

In addition to these sales, Parker exercised 4,200 stock options at a price of $118.04 per share, a transaction valued at $495,768. These trades were executed automatically as part of a pre-established trading plan under Rule 10b5-1, designed to provide insiders with a method to sell their shares legally and without the appearance of insider trading.

In other recent news, Salesforce.com Inc (NYSE:) reported strong second-quarter earnings, with earnings per share of $2.56 and an 8% increase in sales. The company also saw a 9% rise in subscription and support revenues. Salesforce made significant acquisitions, including Zoomin, a firm specializing in unstructured data management, and Own Company, a provider of data protection and management solutions, for a total of $1.9 billion in cash.

Piper Sandler maintained an Overweight rating, highlighting Salesforce’s potential for margin expansion and free cash flow growth. However, TD Cowen and Erste Group downgraded the stock to Hold, citing projected slower growth. Analyst firm Wolfe Research maintained an Outperform rating, while Wedbush raised the stock’s price target to $325, reflecting increased confidence in the company’s growth prospects.

Salesforce has launched Agentforce, an AI-driven suite of autonomous bots, and reported a substantial 130% year-over-year growth in its paid customer base. The company also formed a partnership with IBM (NYSE:) to integrate advanced AI capabilities into its platform. These are among the recent developments in Salesforce’s ongoing efforts to remain at the forefront of the customer relationship management industry.

InvestingPro Insights

As Harris Parker, Co-Founder and CTO of Slack, executes his pre-established trading plan, it’s worth examining Salesforce’s current financial position. According to InvestingPro data, Salesforce boasts a substantial market capitalization of $278.03 billion, reflecting its dominant position in the software industry.

The company’s financial health appears robust, with an impressive gross profit margin of 76.35% for the last twelve months as of Q2 2025. This aligns with one of the InvestingPro Tips, which highlights Salesforce’s “impressive gross profit margins.” Such strong margins often indicate pricing power and efficient cost management, crucial factors in the competitive software sector.

Another relevant InvestingPro Tip notes that Salesforce is “trading at a low P/E ratio relative to near-term earnings growth.” This is particularly interesting given the company’s current P/E ratio of 49.92, which might seem high at first glance. However, when considering the company’s growth prospects, this valuation metric suggests potential undervaluation, especially in the context of the tech sector.

For investors seeking a deeper understanding of Salesforce’s financial landscape, InvestingPro offers 12 additional tips, providing a comprehensive view of the company’s strengths and potential areas of concern. These insights can be particularly valuable when assessing insider trading activities like Parker’s recent transactions.

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