On this episode of the Duct Tape Advertising Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Advertising & Communications at Lulu.com, in addition to a self-diagnosed collaboration junkie. After greater than 15 years main Gross sales and Advertising groups within the Media & Publishing areas, he’s developed a novel ardour for serving to creators develop into extra profitable by leveraging books as a catalyst for alternatives and sustainable income.
Writing a guide can take your credibility, authority, and your corporation to the following degree – Not solely does it you an incredible alternative to share your data, nevertheless it’ll additionally assist enhance consciousness of your self and what it’s important to provide. Matt Briel joins me on this episode and shares precisely how books can carry success for rising audiences, manufacturers, attain, income, and extra.
Questions I ask Matt Briel:
- [1:29] May you inform us in regards to the origin story of Lulu and the way did it come to be?
- [2:25] Is self-publishing a extra worthwhile solution to publish at this time?
- [5:12] Why would somebody need to self-publish a guide?
- [7:30] Would you say self-publishing is seen as a differentiator for companies?
- [11:42] What does it take to provide a guide?
- [18:49] What do you say to that person who doesn’t suppose they’ve time to put in writing a guide?
- [21:59] The place can individuals discover out extra about you and publishing a guide with Lulu?
Be taught Extra About Matt Briel and Lulu:
Be taught Extra About The Company Intensive Certification:
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Whether or not you’ve a longtime following otherwise you’re simply beginning out, books are a good way for entrepreneurs and creators to determine credibility, develop an viewers, and generate revenue. From touchdown extra talking gigs to producing leads for your corporation to constructing a neighborhood of followers round your model, a guide can spark so many new progress alternatives for you! At Lulu, we now have free instruments for publishing, and e-commerce plug-ins for printing books straight out of your web site for turn-key, white-label achievement. Meet us over at publishforgrowth.com to learn to get began in your first (or subsequent!) guide at this time.