Piggy raises $7.7M for cellular content material creation app

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Piggy has raised $7.7 million for its cellular content material creation app that permits customers
to simply create paperwork, displays, invites, and extra, instantly from their cellular

The Piggy platform launches right now on ProductHunt. It’s out there for obtain worldwide on
the Apple App Retailer and Google Play Retailer as a free, unmonetized service.

Software program investor Perception Companions led the spherical, and different buyers embody Remagine Ventures, Stardom Ventures, and others.

The Tel Aviv, Israel-based firm mentioned it empowers customers to create and share visible and interactive cellular paperwork that talk their distinctive concepts, tales and ideas whereas leveraging social media requirements.

“With Piggy, you may create paperwork in the identical approach that you just create social media posts. It’s
cellular, interactive, helps all kinds of media, and makes it simple and enjoyable to realize beautiful
outcomes,” mentioned CEO Shaul Olmert, in an announcement. “The corporate overview deck created utilizing Piggy demonstrated the platform’s capabilities to buyers, and satisfied them of the product’s potential.”

The Tel Aviv-based startup, was based in late 2020 by Shaul Olmert and Ilan Leibovitch, each
second-time entrepreneurs, having based Playbuzz (now often known as Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 individuals.

“Piggy permits the authoring of pure cellular content material, harnessing the creativity and engagement
of Gen-Z customers to precise themselves in probably the most native and pure approach,” mentioned Jeff Horing, managing associate at Perception Companions, in an announcement. “As cellular units take over many capabilities beforehand enabled by computer systems, Piggy is reinventing doc creation for this period.”

Chief product officer Ilan Leibovich added in an announcement, “Folks create content material in lots of
kinds for each private {and professional} functions. Our objective is to allow them to create it on
their cellphone and share it immediately with anybody. When a consumer shares their creations, the recipients don’t have to obtain an app, register, or have a social media account to take pleasure in it.”

The app consists of options similar to polls, audio, picture enhancing and native digicam integration in addition to many templates that assist individuals writer stunning content material with out design abilities.

I requested Olmert what the inspiration was. He pointed to this video by a younger woman on TikTok.

Olmert mentioned in an e-mail this TikTok video was made by an American teenager. She was requested to write down an essay for varsity about “how the quarantine impacted you.” Fairly than write, she used TikTok and generated tens of hundreds of thousands of likes.

“What I noticed in it was a testomony that Gen-Z can actually unleash their brilliance and creativity when given the choice to precise themselves utilizing the instruments which can be pure for them,” he mentioned. “And I figured: let’s create an app that lets them do this for all functions, not simply social media.”

Requested in regards to the competitors, Olmert mentioned, “We need to be a modern-day different to phrase processors and presentation authoring apps similar to Powerpoint.” The goal is Gen-Z and younger millennials who’re “cellular natives.”

Olmert mentioned the corporate operates within the courageous new class of “cellular content material,” or content material that was created on a cellular system, meant to be consumed on a cellular system and makes use of the options, tradition and utilization habits of cellular platforms.

He famous many platforms for content material authoring, a few of them with a fairly good cellular consumer interface. Nonetheless, they largely mimic desktop and print codecs.

“Our objective is to complement the language of paperwork, displays and formal communications with the keenness and immersion of cellular tradition,” he mentioned. “Give it some thought. You’ll be able to create your resume on LinkedIn, as an illustration, but it surely seems 100% like the normal resume format- normal, boring, technical, shying away from any private expression and reflection of who the job applicant is.”
He added, “The objective of this content material is to replicate who you’re and what your capabilities are, so its viewers can really assess your potential match to their tradition and organizational construction. With Piggy, a younger job applicant that grew up with a cell phone, and used to precise themselves utilizing social media, is ready to make the most of options similar to selfie video, interactive components and animations, to call a couple of, to create a cellular resume that’s way more expressive, real and really reflective of who they’re.”

Piggy isn’t anticipating individuals to create novels or doctorate dissertations on their cellphones. That isn’t Piggy’s objective.

“However if you find yourself engaged on a faculty paper, letter, presentation, notes, journal entry, photograph album or many different kinds of content material that individuals have the necessity to create steadily, Piggy gives an accessible, seamless answer,” he mentioned. “From a one caption meme to a full e-book report, there’s no restrict to the size and substance of Piggy creations.”

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