Obtain Outstanding Gross sales Outcomes Each Time

The Duct Tape Advertising Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Ian Altman, famend gross sales skilled and creator of “Identical Facet Promoting.”

Ian grew his prior companies from zero to over one billion {dollars} in worth. He has since constructed a fame for serving to others construct a tradition of development reaching outstanding outcomes.

For five years in a row, he has been acknowledged as one of many world’s high 30 Specialists on Gross sales, and his Identical Facet Promoting Academy is repeatedly rated one of many high 5 Gross sales Improvement Packages globally. Ian hosts the favored Identical Facet Promoting Podcast and you may learn a whole lot of his articles in Forbes and Inc. On this episode, Ian shares invaluable insights into the important parts of a successful gross sales course of.

Key Takeaways

With an emphasis on consistency, alignment between gross sales and advertising, and the clever utilization of expertise, Ian Altman underscores the significance of a well-defined gross sales course of. By implementing a typical course of and language, companies can navigate conferences successfully, overcome frequent obstacles, and shift the main focus from value to worth. Collaboration between gross sales and advertising groups guarantee a cohesive method that pulls and engages perfect purchasers, whereas leveraging expertise enhances effectivity with out sacrificing the non-public contact. With these methods in place, companies can obtain outstanding gross sales outcomes persistently, driving development and success in as we speak’s aggressive market.

Questions I ask Ian Altman:

[01:27] What’s the gross sales course of?

[03:00] How necessary is a repeatable gross sales course of?

[03:45] What are the core parts of a repeatable gross sales course of?

[05:37] As a Gross sales Man, what do you consider Advertising?

[06:50] How necessary is the position of promoting in getting a prospect to select up that first gross sales name?

[08:03] How do you successfully mix the tradition of a gross sales course of to the last word objective of closing a sale?

[09:59] How do you appropriately make use of using expertise in a gross sales course of?

[15:13] How crucial is ongoing coaching to raised grasp the gross sales course of?

[16:54] How do you make roleplaying efficient?

[19:24] What are the frequent pitfalls novices normally fall into when making a gross sales course of?

[21:37] The place can folks study extra from you?

Extra About Ian Altman:


Like this present? Click on on over and give us a assessment on iTunes, please!

Join with John Jantsch on LinkedIn


This episode of The Duct Tape Advertising Podcast is dropped at you by ActiveCampaign

Strive ActiveCampaign free for 14 days with our particular supply. Join a 15% low cost on annual plans till Mar 31,2024. Unique to new prospects—improve and develop what you are promoting with ActiveCampaign as we speak!


Picture of AI Prompts for a Marketing Strategy

Be part of 25k+ strategic entrepreneurs and stage up your advertising recreation whenever you subscribe to our weekly publication – be part of now to get your free prompts!

ActiveCampaign, Ian Altman

HIMSS24 preview: combating counterfeit medication in a well being system

WellSpan Well being goals to enhance the affected person expertise with Nuance’s DAX copilot