Obtain Outstanding Gross sales Outcomes Each Time

The Duct Tape Advertising Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Ian Altman, famend gross sales skilled and creator of “Identical Facet Promoting.”

Ian grew his prior companies from zero to over one billion {dollars} in worth. He has since constructed a fame for serving to others construct a tradition of development reaching outstanding outcomes.

For five years in a row, he has been acknowledged as one of many world’s high 30 Specialists on Gross sales, and his Identical Facet Promoting Academy is repeatedly rated one of many high 5 Gross sales Improvement Packages globally. Ian hosts the favored Identical Facet Promoting Podcast and you may learn a whole lot of his articles in Forbes and Inc. On this episode, Ian shares invaluable insights into the important parts of a successful gross sales course of.

Key Takeaways

With an emphasis on consistency, alignment between gross sales and advertising, and the clever utilization of expertise, Ian Altman underscores the significance of a well-defined gross sales course of. By implementing a typical course of and language, companies can navigate conferences successfully, overcome frequent obstacles, and shift the main focus from value to worth. Collaboration between gross sales and advertising groups guarantee a cohesive method that pulls and engages perfect purchasers, whereas leveraging expertise enhances effectivity with out sacrificing the non-public contact. With these methods in place, companies can obtain outstanding gross sales outcomes persistently, driving development and success in as we speak’s aggressive market.

Questions I ask Ian Altman:

[01:27] What’s the gross sales course of?

[03:00] How necessary is a repeatable gross sales course of?

[03:45] What are the core parts of a repeatable gross sales course of?

[05:37] As a Gross sales Man, what do you consider Advertising?

[06:50] How necessary is the position of promoting in getting a prospect to select up that first gross sales name?

[08:03] How do you successfully mix the tradition of a gross sales course of to the last word objective of closing a sale?

[09:59] How do you appropriately make use of using expertise in a gross sales course of?

[15:13] How crucial is ongoing coaching to raised grasp the gross sales course of?

[16:54] How do you make roleplaying efficient?

[19:24] What are the frequent pitfalls novices normally fall into when making a gross sales course of?

[21:37] The place can folks study extra from you?

Extra About Ian Altman:

 

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This episode of The Duct Tape Advertising Podcast is dropped at you by ActiveCampaign

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ActiveCampaign, Ian Altman