Navigating the Efficiency Paradox

Advertising and marketing Podcast with Eduardo Briceño

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Eduardo Briceño. He is a world keynote speaker and facilitator who guides most of the world’s main corporations in growing cultures of studying and excessive efficiency. Earlier in his profession, he was the co-founder and CEO of Mindset Works, the primary firm to supply progress mindset improvement providers.

His new ebook, The Efficiency Paradox: Turning the Energy of Mindset into Motion, helps you uncover the way to stability studying and performing to bolster private and crew success.

Key Takeaway:

The efficiency paradox relies on the fixed concentrate on performing duties at a excessive stage which might result in burnout and stagnation slightly than enchancment. Eduardo highlights the significance of incorporating studying and enchancment into every day duties and objectives and he explores the idea of the “studying zone” and the necessity to stability efficiency with deliberate efforts to experiment, search suggestions, and constantly develop.

Querys I ask Eduardo Briceño:

[01:08] What’s the paradox?
[01:37] So the paradox is that as an alternative of individuals getting higher, they really burn out or carry out worse?
[04:22] You’re suggesting one thing that’s very structured, proper? Is that basically the one strategy to get issues achieved?
[06:38] What you’re suggesting is that we will truly empower folks to make leadership-type choices, proper?
[07:52] The ebook is damaged up into two main sections focusing on the person in addition to the group. One of many instruments that you just discuss for the person is the thought of a progress propeller. Are you able to clarify that?
[10:48] In case you work at a spot and also you just like the place you’re employed at, however your coworker neighborhood isn’t essentially driving you to fulfill your objectives within the studying capability. Is that one thing it is best to proactively be excited about constructing?
[12:27] How do I create a studying group? What are a number of the issues that a company can do, particularly in the event that they haven’t been seeing themselves as such?
[14:29] Ought to we add studying objectives as a part of how we might consider the effectiveness of a crew member?
[16:22] What are the traits that you just suppose actually need to exist for this to work?
[18:32] Have you ever seen incentive packages and recruiting approaches that basically are rewarding that progress mentality?