The Duct Tape Advertising and marketing Podcast with John Jantsch
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle: the All-in-one neighborhood platform type=”font-weight: 400;”>for skilled creators and world-class manufacturers. Formally the VP of Progress at Teachable, Andrew has a deep background in programs, on-line advertising and marketing, memberships and constructing progress advertising and marketing groups.
Collectively we make clear neighborhood mastery, onboarding excellence and the way platinum communities excel in holding members for the lengthy haul.
Making a thriving on-line neighborhood requires greater than only a platform – it calls for a strategic strategy to engagement, progress, and retention. On this insightful episode, we dive into the secrets and techniques behind Oprah’s Neighborhood Platform, exploring the platinum neighborhood blueprint that retains members invested long run.
Uncover the ability of signature gatherings – the key weapon of platinum communities, fostering a way of connection and dedication amongst members. Unveil the thriller behind Oprah’s selection of a neighborhood platform with Circle, exploring the distinctive options and methods contributing to her neighborhood’s success. Dive into the retention methods employed by platinum communities, emphasizing constant new member acquisition, onboarding excellence, and delivering ongoing worth.
Discover the importance of onboarding in making a seamless welcome expertise for brand new members, studying from profitable communities like Pat Flynn’s Sensible Passive Revenue. Uncover the dedication required to ship on guarantees made to neighborhood members, aligning neighborhood objectives with member expectations for sustained success and keep tuned to this episode for a deep dive into methods that may flip your on-line neighborhood right into a thriving, engaged, and long-lasting digital area.
Questions I ask Andrew Guttormsen:
[01:04] Inform us a bit about your entrepreneurial journey
[02:33] What’s the distinguishing attribute between a neighborhood and its counterparts e.g. an e-mail record?
[03:51] What’s Circle?
[03:51] What’s it like being acknowledged as the net neighborhood platform for Oprah day by day?
[06:01] In the neighborhood benchmark survey, who do you survey and why?
[07:27] Outline the Platinum neighborhood
[08:59] What are a number of the finest practices for gaining new neighborhood members?
[13:00] What are a number of the finest practices for creating choices of worth to members?
[14:43] How do you make onboarding a extremely partaking occasion?
[18:49] Clarify how platinum communities achieve sustaining retention
[18:49] The place can individuals join with you?
Extra About Andrew Guttormsen:
Like this present? Click on on over and give us a evaluation on iTunes, please!
Join with John Jantsch on LinkedIn
This episode of The Duct Tape Advertising and marketing Podcast is delivered to you by Work Higher Now
Go to WorkBetterNow.com point out the referral code: DTM Podcast,
and get $150 off on your first 3 months.