I have never been more optimistic about the future of luxury and holiday. Today we launched a public preview of Hallmark III, and the reception has been more positive than we could have hoped for.

As we mentioned in today’s announcement post, we’re working closely with the legendary team at Icon Factory on the Mark III. We are also very excited to be collaborating with renowned colorist Colin Kelly on new looks at the Mark III.

Ten years ago I started Holiday, and for ten years, I led the product, ran the business, and coded almost everything. Except for the paywall. I hate working on payment screens. But I built everything else, and design was always a collaborative experience.

So in short, Holliday isn’t going anywhere. This has been my full-time job since 2019, and I couldn’t imagine doing anything else.