Daniel from Improve Press
The Duct Tape Advertising and marketing Podcast with Steve Stockman
On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Steve Stockman, a seasoned producer, author, and director with over 200 commercials underneath his belt. His experience spans varied mediums, together with internet sequence, movies, music movies, and TV exhibits. The dialogue revolves round his ebook, Find out how to Shoot Video That Doesn’t Suck, the place he shares invaluable insights into creating compelling and efficient advertising and marketing movies.
Embark on a journey to grasp the artwork of video manufacturing with Steve Stockman as he shares insights on capturing movies that captivate your viewers. Uncover the essential parts that contribute to the success of a video, from storytelling methods to understanding your viewers’s wants.
Key Takeaways
Embark on a transformative journey into the world of video manufacturing with Steve Stockman on this episode of the Duct Tape Advertising and marketing Podcast. Achieve insights into the ability of intrigue, emphasizing genuine storytelling over sensational ways to captivate your viewers from the primary few seconds. Steve highlights the significance of preparation, urging creators to contemplate their viewers’s wants and ship worth via considerate planning.
Simplifying the technical points, he dispels the parable that costly tools is essential, specializing in the storytelling ingredient. Be taught to storify your advertising and marketing movies, turning mundane showcases into participating narratives that resonate together with your viewers. Steve additionally challenges the notion of ideally suited video size, stressing the significance of conveying your message successfully with out losing the viewers’s time. Elevate your video advertising and marketing recreation with Steve Stockman’s actionable insights for creating compelling, participating, and impactful content material.
Questions I ask Steve Stockman:
[00:44] How lengthy will any individual watch a video that sucks?
[01:13] What are a few of the issues that make a video laborious to look at?
[03:08] What issues do it’s important to have ready earlier than turning on the digital camera?
[05:56] Very like a hook in copywriting, how do you get individuals intrigued within the first 5 seconds?
[07:56] What’s the distinction between narrative and storytelling?
[13:27] What are a few of the most essential issues to contemplate within the technical points of videomaking?
[17:57] How lengthy ought to a video be?
[19:27] Inform us a bit concerning the video course that accompanies your ebook?
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