Daniel from Improve Press
FemTec Well being introduced Monday it had acquired vitamin platform Nutrimedy, the most recent in a spate of offers from the ladies’s well being startup.
Nutrimedy permits customers to take photographs of their meals to log their meals and provides vitamin suggestions. FemTec stated it is going to combine the software into its Superior Girl direct-to-consumer platform, which sends merchandise like at-home exams and dietary supplements to prospects’ houses and offers telehealth visits.
The information comes a couple of week after FemTec introduced it had bought Ava AG, maker of a wearable that goals to detect the consumer’s fertility window.
“For a lot of well being circumstances, vitamin is a key, however typically uncared for, part,” Kimon Angelides, founder and CEO of FemTec, stated in a press release. “Including Nutrimedy’s sturdy, evidence-based scientific vitamin platform to the Superior Girl program will probably be a game-changer for our subscribers. Whether or not it is to optimize being pregnant planning, handle menopause signs, or for normal wellness and prevention, analysis reveals girls are searching for customized, science-backed dietary help that is simple to make use of and that they will belief.”
THE LARGER TREND
Based in 2020, FemTec formally launched in October 2021 with greater than $38 million in investor {dollars} and one other three acquisitions: magnificence field firm Birchbox, cosmetics firm Mira Magnificence and social advertising and marketing platform Liquid Grids. It introduced its direct-to-consumer program earlier this 12 months.
Digital girls’s well being startups have steadily grown in funding over the previous few years, although consultants argue there’s extra alternative within the house. Reproductive and maternal well being was the fifth-highest funded scientific space in Rock Well being’s funding report on the primary half of 2022, bringing in $0.6 billion to this point.
In the meantime, there are a variety of women-focused digital well being corporations. Maternal care startups Cayaba Care and Mahmee raised Collection A rounds this 12 months. Ruth Well being, which offers digital pelvic-floor bodily remedy, C-section restoration and lactation consulting, introduced $2.4 million in seed funding in April. Evernow not too long ago raised $28.5 million for its menopause-focused service.
Different women-focused digital well being corporations embrace Alpha Medical, Tia and Maven Clinic.
ON THE RECORD
“Nutrimedy was began with the mission to enhance entry to vitamin in healthcare and make it considerably extra customized and actionable in our hectic each day routines. Throughout the subject of vitamin, conflicting and complicated misinformation is pervasive and prevents most individuals from making the very best resolution for his or her particular person well being,” Nutrimedy CEO and cofounder Karolina Starczak stated in a press release. “That is very true in girls’s well being, the place fast fixes and false guarantees stop girls from accessing viable options to their medical and dietary wants.”
