Daniel from Improve Press
Entenmann’s, a baked items firm primarily based in New Jersey, has introduced again their iconic “window packaging” after receiving buyer complaints a couple of change of their packaging design. The corporate had switched to a brand new packaging design that didn’t characteristic the clear window, in line with a Fox report, which allowed prospects to see the product inside.
Entenmann’s, which is owned by Bimbo Bakeries USA, had made the change to the packaging so as to scale back plastic waste. Nonetheless, the brand new design was met with criticism from prospects who claimed that the shortage of a window made it troublesome to see what was contained in the package deal.
In response to the suggestions, Entenmann’s has determined to deliver again the window packaging for his or her hottest merchandise. The choice was made after a survey discovered that 92% of consumers most well-liked the window packaging.
This case serves as a lesson for small companies which may be contemplating a packaging redesign or rebranding. Whereas modifications to packaging or branding is usually a solution to refresh an organization’s picture and keep present, it is very important contemplate the influence on prospects. In some instances, a change that’s supposed to be extra environmentally pleasant or trendy is probably not well-received by prospects, resulting in unfavourable suggestions and probably misplaced gross sales.
In reality, in line with a examine by WestRock, a packaging firm, 52% of consumers say they’ve modified their shopping for habits primarily based on product packaging modifications. Due to this fact, it’s essential for companies to contemplate the needs and wishes of their prospects earlier than making any main modifications to their packaging or branding.
Entenmann’s determination to deliver again their window packaging additionally highlights the significance of listening to buyer suggestions and responding to their issues. By taking the time to grasp and tackle the issues of their prospects, Entenmann’s was in a position to enhance their packaging and strengthen their relationship with their buyer base.
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