Decentralized Social Names Former Meta Exec as COO

[PRESS RELEASE – Los Angeles, California, 22nd November 2022]

Salil Shah joins DeSo after holding exec roles at Meta and Pinterest, most just lately main international go-to-market for Meta Fintech

Key Takeaways

  • Salil Shah, former Meta, and Pinterest govt, has joined DeSo, a blockchain platform that has raised $200 million from Sequoia, Andreessen Horowitz, CAA, and Coinbase.
  • The announcement comes as DeSo has skilled two consecutive months of over 120% Month over Month progress, notably as customers search open, decentralized options with the turmoil at Twitter.
  • Shah’s motivation for becoming a member of stems from his perception that DeSo has the potential to remodel the creator economic system.

DeSo is the primary layer-1 blockchain able to supporting content-rich social purposes, and has raised over $200 million in funding from Sequoia, Andreesen Horowitz, Coinbase, CAA, and others. DeSo is nicely positioned to energy next-generation web3 apps that give extra possession, transparency, and management to each creators and their followers.

After years spent constructing the category-defining expertise underlying the platform, DeSo has now employed Salil Shah to scale the enterprise. Shah has deep expertise in enterprise growth, go-to-market, and companion ecosystems, most just lately main international go-to-market for Meta’s Fintech group.

With Shah’s experience, DeSo is primed to speed up its mission to re-imagine the creator economic system, and increase the scope of web3 from purely monetary purposes to creator-focused social purposes.

“Empowering and supporting creators is a mission I’m deeply keen about,” Shah says. Shah provides that DeSo has constructed “the primary blockchain platform that enables social content material to be saved instantly on-chain, giving creators extra possession, the power to interact with followers throughout platforms, and the chance to construct direct monetary relationships with followers.”

“I’m excited to hitch this unbelievable staff and companion with Nader to construct the enterprise because the business strikes in the direction of the subsequent part of the creator web, powered by web3,” he continues.

Shah will complement DeSo founder Nader Al-Naji’s deep technical experience along with his in depth enterprise expertise as a tech govt and technique chief.

Main an Rising Class

Shah joins because the rising class of “decentralized social” is exhibiting indicators of early progress, with DeSo just lately experiencing 120% month-over-month progress (following 160% progress the earlier month).

“This progress is being pushed by DeSo’s ecosystem of a whole bunch of third-party apps, which are actually beginning to discover retention,” says Al-Naji. For instance, Diamond and Desofy have earned creators over $20 million of their early days off of novel monetization primitives like social tipping, social NFTs, and social tokens.

A number of promising apps have just lately launched on the DeSo platform, together with Pearl, a web3 Instagram, NFTz, a decentralized NFT market, and DAODAO, a social Kickstarter-like fundraising instrument. And instruments like OpenProsper, a social block explorer, present knowledge and insights into the rising DeSo ecosystem of builders, companions, and customers.

“We’re seeing a flywheel begin to type,” says Al-Naji. “Now that we have now a seed of customers and content material, builders are constructing apps like by no means earlier than, which is rising utilization and content material much more in a virtuous cycle.”

About DeSo

DeSo is a brand new layer-1 blockchain constructed from the bottom as much as decentralize social media and scale storage-heavy purposes to billions of customers. The DeSo mission is to decentralize social media the identical manner Bitcoin and Ethereum decentralized finance.

You may study extra about DeSo and declare your username on


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