Daniel from Improve Press
Bitget, the cryptocurrency trade endorsed by Lionel Messi, has expanded its partnership with the Italian soccer membership Juventus by turning into the official sponsor of the ladies’s group.
Juventus Ladies is likely one of the prime girls’s soccer groups in Italy. It received 5 league titles, together with two Coppa Italia and three Supercoppa Italiana. The group additionally performs within the UEFA Ladies’s Champions League, the pan-European soccer league.
The newest deal was strategic as it’ll assist to carry the crypto trade’s branding to a mass girls’s soccer viewers.
“We really feel a deep affinity with Juventus Ladies, whose sporting achievements and spirit have rewritten the footballing file books. Sponsoring the Juventus Ladies’s Crew will carry crypto to a wider feminine viewers and inspire girls to grab the alternatives that life presents,” mentioned Bitget’s Managing Director, Gracy Chen.
“We’re assured that this partnership will develop right into a long-running association that may work to the benefit of all events.”
The Rising Recognition of Ladies’s Soccer
Ladies’s soccer is just not as common as males’s sports activities, however it’s rising at an incredible tempo. Stadiums are getting crammed through the girls’s soccer matches. In 2020, 3.4 million girls and ladies performed soccer in England, and the worldwide soccer governing physique, FIFA, goals to have 60 million gamers globally by 2026.
Extra individuals attended the ladies’s matches in #TheHundred (267,000) than attended the T20 World Cup in Australia in 2020 (136,000).
That makes it the very best attended girls’s cricket occasion, wherever on this planet, EVER.
Astonishing.
— Raf Nicholson (@RafNicholson) August 23, 2021
Juventus Ladies was based in 2017, and the group has already constructed a strong fan base. The group’s social media presence is big: it has greater than 276,000 followers on Instagram and 145,000 on Twitter, whereas on Fb, the rely is barely 49,000.
Bitget didn’t elaborate on the scope of the sponsorship deal. Nevertheless, if it aligns with the phrases of the take care of Juventus’ first group, then the crypto trade will put its brand on the sleeves of the Juventus Ladies’s group.
Initially, Bitget inked a sponsorship take care of the primary group of Juventus in September 2021 after which prolonged it final yr to proceed sponsoring the group all through the 2022-23 taking part in season. Furthermore, the crypto trade onboarded Argentinian soccer star Lionel Messi as its model ambassador.
On prime of that, the trade sponsored the Turkish soccer membership Galatasaray for the 2021-2022 season however didn’t prolong that deal past that interval.
“We’re thrilled to associate with Bitget and share their dedication to selling gender equality and empowering girls in all industries, be it sports activities or digital applied sciences,” mentioned Tiziana Di Gioia, the Chief Industrial Officer of Juventus. “As a number one soccer membership, we all know how vital it’s to supply equal alternatives for everybody, and we’re proud to be related to an organization that shares our values.”
Bitget, the cryptocurrency trade endorsed by Lionel Messi, has expanded its partnership with the Italian soccer membership Juventus by turning into the official sponsor of the ladies’s group.
Juventus Ladies is likely one of the prime girls’s soccer groups in Italy. It received 5 league titles, together with two Coppa Italia and three Supercoppa Italiana. The group additionally performs within the UEFA Ladies’s Champions League, the pan-European soccer league.
The newest deal was strategic as it’ll assist to carry the crypto trade’s branding to a mass girls’s soccer viewers.
“We really feel a deep affinity with Juventus Ladies, whose sporting achievements and spirit have rewritten the footballing file books. Sponsoring the Juventus Ladies’s Crew will carry crypto to a wider feminine viewers and inspire girls to grab the alternatives that life presents,” mentioned Bitget’s Managing Director, Gracy Chen.
“We’re assured that this partnership will develop right into a long-running association that may work to the benefit of all events.”
The Rising Recognition of Ladies’s Soccer
Ladies’s soccer is just not as common as males’s sports activities, however it’s rising at an incredible tempo. Stadiums are getting crammed through the girls’s soccer matches. In 2020, 3.4 million girls and ladies performed soccer in England, and the worldwide soccer governing physique, FIFA, goals to have 60 million gamers globally by 2026.
Extra individuals attended the ladies’s matches in #TheHundred (267,000) than attended the T20 World Cup in Australia in 2020 (136,000).
That makes it the very best attended girls’s cricket occasion, wherever on this planet, EVER.
Astonishing.
— Raf Nicholson (@RafNicholson) August 23, 2021
Juventus Ladies was based in 2017, and the group has already constructed a strong fan base. The group’s social media presence is big: it has greater than 276,000 followers on Instagram and 145,000 on Twitter, whereas on Fb, the rely is barely 49,000.
Bitget didn’t elaborate on the scope of the sponsorship deal. Nevertheless, if it aligns with the phrases of the take care of Juventus’ first group, then the crypto trade will put its brand on the sleeves of the Juventus Ladies’s group.
Initially, Bitget inked a sponsorship take care of the primary group of Juventus in September 2021 after which prolonged it final yr to proceed sponsoring the group all through the 2022-23 taking part in season. Furthermore, the crypto trade onboarded Argentinian soccer star Lionel Messi as its model ambassador.
On prime of that, the trade sponsored the Turkish soccer membership Galatasaray for the 2021-2022 season however didn’t prolong that deal past that interval.
“We’re thrilled to associate with Bitget and share their dedication to selling gender equality and empowering girls in all industries, be it sports activities or digital applied sciences,” mentioned Tiziana Di Gioia, the Chief Industrial Officer of Juventus. “As a number one soccer membership, we all know how vital it’s to supply equal alternatives for everybody, and we’re proud to be related to an organization that shares our values.”
