Constructing A Sturdy Social Media Technique For Enterprise Progress

Advertising and marketing Podcast with Andrew Barlos

Andrew Barlos, a guest on the Duct Tape Marketing PodcastOn this episode of the Duct Tape Advertising and marketing Podcast, I interview Andrew Barlos. He’s the Head of Advertising and marketing at Loomly, a number one social media administration platform. He has a historical past of success within the B2B SaaS, software program, healthcare, fintech, human assets, consulting, and worker advantages know-how industries.

Key Takeaway:

It’s vital for small companies to spend money on constructing a devoted social media group that focuses on a choose few platforms the place their audience is most lively. You will need to check with totally different social media content material and codecs to see what works higher for every particular model, however the important thing takeaway is to maintain being genuine. Moreover, constructing belief and establishing an natural presence is important in social media advertising.

Questions I ask Andrew Barlos:

  • [02:25] What would you say are the most well liked issues proper now for enterprise use on social media?
  • [03:57] What could be your finest recommendation for a small enterprise with little cash to take a position?
  • [04:59] What platforms ought to B2B concentrate on?
  • [09:29] How do you advise folks to get into and use social media realizing that they gained’t essentially produce rapid measurable ROI?
  • [10:29] Do you assume video is the content material format that everyone ought to use essentially the most?
  • [13:34] What position is AI enjoying in the present day in social media and the other ways of utilizing it? The place do you see it going?
  • [16:32] What does Loomly do and what are its core options?
  • [18:55] Speaking about scheduling on social media. Is that this characteristic affecting folks’s authenticity or perhaps even algorithms with totally different platforms?

Extra About Andrew Barlos:

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals who search one of the best training and inspiration on tips on how to develop a enterprise.


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