Post: Canva acquires startups working on animation and marketing

Canva acquires startups working on animation and marketing

On Monday, creative suite maker Canva announced two acquisitions of startups. Cavalrywho works on animation, and Mango AIwhich works to improve ad performance.

UK-based Cavalry works on 2D motion animation for various verticals such as advertising, marketing, gaming, and generative art. Canva said Cavalry’s tooling will enhance the existing capabilities of Affinity, Canva’s professional creative editing suite for photos, vectors and layouts, which it acquired in 2024.

Canva revamped Affinity’s design last year and made it free for all users. Since then, people have downloaded the software more than 5 million times, the company said. Affinity has image, vector, and layout editing capabilities. With this acquisition, Canva wants to add motion editing to its suite.

“By bringing Cavalry with Affinity, we’re closing it. [motion editing] gap and unlock a complete professional suite spanning image, vector, layout, and now motion editing,” the company said in a blog post. “Together, these tools form the foundation of a full-stack creative OS for professional work, while preserving the depth and control of professional creations,” it added.

Apart from Cavalry, Canva has also acquired Stealth startup. Mango AIAccording to its website, it was working on building a reinforcement learning system to improve video ad performance. Canva said the startup’s first product helped clients create and launch ads and track results to improve future campaigns.

MangoAI was created by Nirmal Govind, former vice president of data science and engineering at Netflix, and Vineet Mishra, a former data scientist at Netflix and Roblox. Govind will become Canva’s first “Chief Algorithm Officer” and Misra will work on improving Canva’s marketing products, Canva said.

In January 2025, Canva acquired a marketing intelligence startup. The Magic Brief And late last year, it launched Canva Grow, a growth tool for asset building and performance measurement.

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MangoAI co-founders Nirmal Govind (left) and Vineet Misra (right) with Canva co-founder and COO, Cliff Obercht (center).Mage credit: Canva

During a sit-in at Web Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht told TechCrunch that Canva Grow is doing “incredibly well,” especially when it comes to creating static content and publishing it on meta platforms.

“It’s a pretty early product, but we’ll soon be rolling out a lot of things around video creation, including multi-platform deployments,” Obrecht said. “So it’s very early, but it’s got a very loyal small user base, but a lot of big brands are spending money, and then we’re scaling up.”

With the new acquisition, the company is likely looking to strengthen its position as a marketing solution by adding video creation and more granular measurement. Canva closed 2025 at $4 billion in annual revenue with over 265 million users and 31 million paid users.