These days, everyone understands the power of marketers Facebook Lead Ads. They’re an easy way to collect customer information through social media ads, without sending customers to a new page — which can lower your conversion rate.

But the work doesn’t stop there. Once you’ve collected your leads, you need to transfer that information to the apps and systems you use to reach your customers. Like email marketing tools Mail Champ. If you have a lot of leads, doing it manually can quickly become redundant, so you should consider automating the process instead.

In this article, we’ll show you how to integrate MailChimp with Facebook Lead Ads in two different ways. First, we’ll walk through setting up MailChimp’s native integration with Facebook Lead Ads. Then we’ll see how to use Zapier Facebook Lead Ads MailChimp Integration To connect both apps. Our word for Zapier’s automated workflow—you can add new leads to your MailChimp list, speed up your follow-ups, and scale your lead management with less manual work.

Table of Contents

How to Set Up MailChimp’s Native Facebook Lead Ads Email Integration

If you want to set up native Facebook Lead Ads email integration, you’ll first need a MailChamp account and a Facebook account (with a Business page)

Log in to your MailChamp account to get started. Once you’re inside your workspace, you’ll need:

1. In the left sidebar, click integration

2. Look for the MetaLed Ads integration and click on it.

3. click connect

4. Once you’ve been redirected to Facebook, log into your account and select the pages you want to link to MailChamp.

5. You will be brought back integration page in MailChimp where you can further customize the integration by choosing which lead form you want to use, mapping data fields, and more.

6. Once you finish compiling it, click Now harmony

Now, all your new leads from Facebook Lead Ads will automatically be added as new contacts in MailChimp. From there, you can separate them however you like.

Why You Should Use Zapier Instead

Although MailChimp’s native meta integration lets you add new leads to the email marketing tool, you’ll still need to segment them into lists yourself. And that is a certain amount of busy work.

With Zapier, you can be instant and automatic Add your Facebook to the MailChimp list. As soon as someone clicks on your Facebook ad, Zapier will send that lead straight to MailChimp in real time. This speeds up the follow-up process, and improves your chances of converting leads into actual paying customers.

Also, Zapier doesn’t just connect to MailChimp. This Safely Connects with over 8,000 tools you already know and love to use. And ZAPs can perform multiple tasks – so you can Create custom, multifaceted automations Which fits your marketing workflow perfectly. Let’s explore building your Facebook Lead Ads email integration with Zapier.

How to Integrate Facebook Lead Ads from MailChimp with Zapier

Zapier allows you to create automated workflows called Zips, which can do a lot of work-related tasks for you. This includes information transferred from one app to another. You can create your own zip from scratch without writing any code, but we also offer pre-built zip templates to get you started quickly.

We’ve included a template for integrating Facebook Lead Ads and MailChimp below. Just click on it to get started, and you’ll be taken to the ZAP editor. If you don’t already have one, you’ll need to create a Zapier account. Then follow the instructions below to set up your zip.

Set up your Facebook Lead Ads trigger step

First, you’ll need to set up your trigger step. This is the event that starts your zip. Search and select Facebook leads ads As your trigger app and New lead As your trigger event. If you are using the zip template we provided earlier, these fields will already be set for you.

Next, sign in with your Facebook Lead Ads account, if you haven’t already, and click Continue.

Now it’s time to customize your trigger step by selecting the Facebook page and in this zip you want to use it. If you don’t already have a form for your Facebook lead ad, take a moment to set one up. You can follow Facebook tutorial If you are not sure how.

Once you’ve selected a page and form, click Continue.

You will then need to test your trigger stage to make sure everything is working correctly. After you click Test triggeryou’ll need to choose a lead to use when setting up the rest of the ZAP.

If you don’t have any leads from the page and form you selected earlier, you can use Facebook’s testing tool To create custom sample data for the form. If you still need help, you can check out Our guide For more details.

Once you’ve chosen a preference to use during the rest of the ZAP setup process, click Continue with the selected record.

Set up your MailChimp action step

Now it’s time to set your action step, which represents when your zip will take a new lead each time. In this case, we want it to add each new lead to a specific MailChimp email list.

First, create or log into your MailChamp account. You have to make sure that you Establish an audience Before customizing the action step of your ZAP.

Next, choose your action app and event in your action step in the ZAP editor. If you’re using a zip template we’ve provided previously, these will already be selected for you. Otherwise, select Mail Champ As your action app and Add/Update Subscriber As your action event. Next, connect your MailChamp account – if you haven’t already – and click Continue.

Now it’s time to set your action step. You will need to select, at a minimum The audience And Subscriber email the address

You can map data from your previous Facebook lead ads Plus sign For centuries.+) in a field and choose the data you want to use from the drop-down menu. Here’s what it looks like when we map a Facebook email address to the email address field.

From here, you can specify the rest of the lead information you want Zapier to transfer to MailChimp, such as the username or any tags you want to include.

If these fields don’t exactly match — for example, if your Facebook Lead ad collects the full name as one field, but MailChimp requires the first and last name as separate fields — you have two options. You can modify your Facebook lead ad form to meet Mailchamp’s requirements, or you can Add a formatter step to your zip

If you want this ZAP to update information for users in your MailChamp account, make sure to select yes i Update existing The field

Once you have finished filling out this section, click Continue.

Finally, you will need to click Test phase To make sure your zip is working as intended.

After running your test, you should see a new contact on your MailChamp Audience page in MailChamp.

If the zip worked and added your audience contact correctly, you’re almost ready to use your new automated workflow. Just click publish to turn it on. From now on, every new Facebook lead you get will be automatically added to your chosen MailChimp audience.

Further reading

What are Facebook Lead Ads?

ever seen An ad on Facebook that you liketapped on it, and a form popped up? If your contact details are pre-populated with your information, chances are you’re looking at a lead ad.

A Facebook Lead ad is an advertising format specifically designed to help businesses collect prospect information (such as names, email addresses, and phone numbers) to reach the sales team and close the deal.

Facebook Lead Ads are a great tool for generating qualified leads for your sales team. But you can also use advertising tools to encourage downloads of gated content (such as eBooks), collect customer information for your newsletter, and create customer profiles.

What is mailchamp?

If you’ve listened to a podcast in the last 10 years, you’ll know that MailChamp is one of them. The most popular email marketing platform. Users love its straightforward functionality, email templates, and features that help grow your business.

With MailChimp, you can design, build, send and analyze emails, yes. But you can also create customer journeys to nurture your audience, build an online presence with a website, schedule social media posts and manage your administration. Campaigns Within a dashboard

How to Use AI with Facebook Lead Ads and MailChimp

If you love using this zip, but you’re wondering how AI can take workflow to the next level, give it a try. Leave AI with Zapier step between your Facebook Lead Ads trigger and MailChimp action. The AI ​​phase can analyze your lead data and classify each contact based on the criteria you describe in your prompts.

This is especially powerful if your Facebook form uses open text fields instead of drop-down selections, multiple-choice answers, or checkbox selections. Without the AI ​​step, you’ll only be able to segment leads based on precise, structured data from your Facebook form.

As an example, let’s say your Facebook form prompts someone to describe their business or share something they’re interested in. You can prompt the AI ​​to read these responses and determine it.

• Lead score – warm, hot, or cold

• Segment – ​​Agency, eCommerce, SaaS, etc.

• Stage – Research vs Ready to Buy

When you set up your MailChimp action, you can map these AI fill outputs to tags or custom fields. Then each new lead will be intelligently scored and separated the moment it enters your list.

With this zip, your email campaigns and customer journeys will align with where each lead is actually in the purchase process. And you don’t need to hand tag a single entry.

For more inspiration on how to use AI with Zapier, check out our feature guide.

This article was originally published in February 2023, written by Kelly Mosser, with subsequent updates by Elena Alston and Kushma Pathak. It was recently updated in February 2026.