Athlete Cristiano Ronaldo launches well being and wellness app

Portuguese skilled soccer participant Cristiano Ronaldo introduced the launch of Erakulis, a wellness app that gives health, vitamin, and psychological well being companies.

The athlete based the corporate to supply holistic well being choices that merge know-how and curated content material crafted below his steerage.

Customers can entry personalised wellness plans, together with health packages, vitamin and psychological wellness choices, on-line video appointments with well being and wellness specialists, and a group platform the place members can join.

The app is slated to launch on April 3. 

“As knowledgeable athlete, self-discipline, focus, and stability have been key to my success on the sector. The numerous hours of coaching, consideration to vitamin, and psychological preparation have performed an important function in my journey. We have added these options into Erakulis,” Ronaldo stated in an announcement. 

THE LARGER TREND

Ronaldo is certainly one of a number of athletes to hitch the well being and wellness house. 

Tennis star Serena Williams started investing in digital well being startups, together with digital and in-office healthcare supplier Juno Medical, which raised $12 million in Collection A funding in 2022. The spherical was co-led by the tennis star’s Serena Ventures.

Williams additionally invested in related health firm Tonal’s $45 million Collection C funding increase in 2019. Basketball gamers Stephen Curry and Paul George {and professional} golfer Michelle Wie contributed to the corporate’s $110 million increase in 2020. 

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