Amazon’s AI-powered overall of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new website, Alexa.com, which is now available to all Alexa+ Early Access users. The site will allow users to use Alexa+ online, much like you can today with other AI chatbots like ChatGPT or Google’s Gemini.

While Alexa-enabled devices, including Amazon’s Echo smart speakers and screens, have a well-established footprint, with more than 600 million devices sold worldwide, Amazon believes its AI assistant will need to be competitive, everywhere—not just in the home, but also on the phone and on the web.

Plus, the extension could later give anyone a way to interact with Alexa+, even if they don’t have a device in their home.

Related to this expansion, Amazon is updating its Alexa mobile app, which will now offer a more “agent-forward” experience. Or, in other words, it’s putting a chatbot-style interface on the app’s homepage, making it look like a normal AI chatbot. (While you could previously interact with Alexa in the app, now its focus is on chatting — while other features take a backseat.)

On the Alexa.com website, users can use Alexa+ for common tasks — for example, exploring complex topics, creating content, and creating travel itineraries. However, Amazon aims to differentiate its assistant from others by focusing on families and their needs at home. This includes controlling smart devices, as you can already do with the original Alexa, as well as updating the family calendar or to-do list, making dinner reservations, adding the grocery items you need to your Amazon Fresh or Whole Foods cart, finding recipes and saving them to the library, or planning family movie night with personalized recommendations.

More recently, Amazon has been integrating more services with Alexa+, including the addition of Angie, Expedia, Square, and Yelp, which will join existing apps like Fodor, OpenTable, Snow, Ticketmaster, ThumbTack, and Uber.

The Alexa.com website features a navigation sidebar for quick access to your most-used Alexa features, so you can skip tasks like setting the thermostat, checking your calendar for appointments, reviewing shopping lists, and more.

In addition, Amazon aims to convince users to share access to their personal documents, emails, and calendars with Alexa+, so its AI can become a hub of sorts for managing everything from the kids’ school vacations and soccer schedules to doctor’s appointments and family travel at home—like when that dog needs to remember its last shot of the day, or its partner’s location.

This is an area where Amazon will have to expand, as it doesn’t have its own productivity suite or the wealth of personal data that rivals like Google already have for its customers. Instead, Amazon has been relying on tools to push and upload files to Alexa+ to keep its AI on track. This will also, now, be a feature available on Alex.com, and the information you share can be displayed on the Echo Show screen, where it can also be managed.

If it gets right, this ability to handle a family’s personal data could be Alexa’s biggest selling point.

“Seventy-six percent of consumers are not using Alexa+,” says Daniel Rausch, Amazon’s VP of Alexa and Echo, in an interview with TechCrunch. “And I think that’s a really interesting statistic about Alexa+ for two reasons.

“One, because users trust Alexa to do unique things,” he continues.

But they noted, another 24% are using Alexa to do other AIs.

Alexa.com will initially only be available to Early Access users who sign in with their Amazon account. Amazon has been steadily phasing out early access since the launch of Alexa+ early last year.

Rausch tells us that tens of millions of users now have access to Alexa+, and they’re having two to three times more conversations with Alexa+ than they do with the original Alexa assistant. Specifically, they’re making three times more purchases with Alexa+ and using five times more recipes than before. Heavy users of smart home devices also use Alexa+ 50% more for smart home control than the original Alexa.

However, in social media and online forums, there are complaints about Alexa+’s glitches and errors. But Rausch believes complaints are filed online. He says the number of people who opt out of the Alexa+ experience after trying it is in the low single digits, on average, or “effectively… almost none.”

“Ninety percent of Alexa devices support Alexa+, and we’re seeing consumer adoption now that they’re using Alexa across all these years and generations of devices,” Rausch added. “We support Alexa’s original capabilities, tens of thousands of services and devices that were already integrated with Alexa have already been ported to the Alexa+ experience.”