Agilus Diagnostics appoints Anil Kapoor as brand ambassador, Health News, ET HealthWorld

Mumbai: Agilus Diagnostics Ltd announces the appointment of actor Anil Kapoor as the company’s official brand ambassador. Following the launch of its new brand identity in 2023, this partnership will further strengthen the company’s positioning and enhance customer engagement across India.

Kapoor, a legendary actor renowned for his timeless appeal, fitness, and enduring presence in the film industry, perfectly embodies the values that Agilus stands —integrity, trust, and excellence. His persona aligns seamlessly with the company’s mission of promoting a healthier India through advanced diagnostic services, making him the perfect choice to represent the brand as it deepens its connection with customers across the nation.

Speaking on the association, Anand K, Managing Director & CEO, Agilus Diagnostics Ltd, said, “We are thrilled to welcome Anil Kapoor to the Agilus Diagnostics family. His dynamic and evergreen image aligns perfectly with our commitment to delivering high-quality diagnostic services that empower individuals to lead healthier lives. This partnership marks an exciting chapter in our brand’s journey, and we are confident that Anil Kapoor’s association will significantly enhance our brand visibility and customer engagement.”

Kapoor stated, “Agilus Diagnostics has been a trusted diagnostic partner for me and my family for many years, making this partnership even more special. The upcoming campaign, ‘Khud ko test karte raho’ (keep testing yourself), encourages people to take proactive control of their health—a message I deeply resonate with. Together, we will inspire more individuals to make regular health check-ups a priority, empowering them to care for their well-being and that of their families.”

Piyush Jain, Chief of Marketing and Digital, Agilus Diagnostics, said, “We believe this association will greatly enhance brand recall and strengthen our brand value. We are excited to launch our 360° campaign and look forward to the positive impact it will have on customer engagement and outreach.”

  • Published On Oct 1, 2024 at 06:17 PM IST

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