Adobe is updating its Firefly AI assistant with new chips, adding it to Premiere, Illustrator, InDesign and Frame.io.

The company has given Assistant new capabilities to create brand kits, product videos and storyboards. In addition, the Firefly app now lets users save the objects they’ve created as an element that can be used across projects.

In Premiere, users can use an AI assistant to organize assets into bins, rename batches, identify interview questions and add markers. And in Illustrator, Assistant can do things like rearrange layers in a document or check for missing fonts.

Firefly is already compatible with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude, and Copilot. Adobe said it plans to add support for Google Gemini and Slack soon.

Firefly updates

Adobe is slowly turning Firefly into an increasingly Canva-like one, at least when it comes to AI features, loading the app with AI tools that can create photos, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use.

Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This can be useful for teams creating video series or brand campaigns. Both of these features are currently available in private beta.

Users can now define a brand and its style, or upload existing collateral to Firefly so it can create a brand kit, complete with logo, brand identity and color palette, or even create product videos from photos, the company said. Users can also create storyboards to create videos.

Adobe is working hard to incorporate AI into all of its apps, and it’s also working on an AI assistant that can work in its apps. The idea is to use AI within your apps to automate the use of some tool that previously took several steps.