As Meta tries to join the AI ​​race and increase engagement with its AI bot, the company announced on Monday that it is introducing new AI features to Facebook aimed at changing the way users find information, create content and interact with the platform.

The headline update is “AI Mode,” a new way to search Facebook that uses Meta AI to surface responses from public posts on the platform, including groups and rails. Instead of scrolling through search results, users can ask a question in plain language and get a synthesized answer based on what people are actually talking about.

This follows the forum’s quiet launch last month of Meta, a Reddit-style app that includes its own AI “Ask” tab, allowing users to ask questions and get answers from conversations in Facebook groups.

Both the AI ​​mode and the forum’s Ask tab raise a familiar question: How reliable are responses from public posts and group chats? Since AI is summarizing content from everyday users rather than from vetted sources, there is a real risk of outdated or misleading information slipping through, which has already been a concern. Google’s own AI mode on reddit.

In addition to search, Facebook also added editing tools that let users play with collage cutouts and transition effects for their video montages. Another new feature is AI-powered photo presets, which allow users to change their look with different clothes, hairstyles and accessories.

Sports fans, for example, can wear their favorite team’s jerseys by simply tapping the “AI Edit” icon in Stories and selecting “Wear It,” or going directly to their profile picture, “Restyle profile picture with AI” and selecting “Wardrobe.”

These updates add to the growing list of AI features that Meta has shipped to Facebook in recent months. In February, the company introduced animated profile pictures that bring styled photos to life — adding a wave, or placing a virtual party hat on someone’s head. In March, Meta added an AI feature to Facebook Marketplace that automatically responds to buyers’ messages from sellers.

Most recently, earlier this month, Facebook launched an AI assistant for creators that offers personalized suggestions — including the best time to post and summaries of what audiences are saying in comments — based on a creator’s content and performance history.

Taken together, the flurry of releases point to a broader strategy: Meta wants Facebook’s AI tools to make the platform more stable and useful, while also diversifying the way it makes money. Along with these feature rollouts, the company recently launched global subscription plans for Facebook, Instagram, and WhatsApp — starting at $3.99 a month — that unlock additional features, with AI-related subscription tiers reportedly underway.