Indian start The rocket Vibe is betting that the next big opportunity lies ahead of coding: having AI help people decide what to build. It has launched a platform that develops advisory-style product strategies.

The Surat, India-based startup on Tuesday launched its platform, Rocket 1.0, which combines research, product development, and competitive intelligence into a single workflow. The platform produces detailed documentation of product strategy – including pricing, economics, and go-to-market recommendations.

As AI-powered coding tools proliferate—from platforms like Cursor, Ripplet, and Loveable to features like CloudCode and Codex—writing code has become significantly easier and faster. Vishal Virani (pictured above), co-founder and CEO of Rocket, said, “Now anyone can build code… it’s become a commodity. But what to build is what everyone is missing,” adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform before its launch and found that it generated product requirement documents in PDF format with simple prompts. These documents resemble consulting-style reports rather than Vibe coding tools or chatbots, which focus mostly on features and processes.

However, some analysis appears to be synthesized from existing data—combining known pricing models, consumer behavior patterns, and competitive insights—based on independently verifiable information. This suggests that users may still need to validate the output before making business decisions. Virani said the platform can provide human support when users face problems.

The Product may also track competitors, including changes in their websites and traffic trends. Verani said Rocket pulls from more than 1,000 data sources for its analysis, including Meta’s ad libraries, SmellerWeb’s API, and its own crawlers.

Rocket’s subscription plans range from $25 a month to build applications, up to $250 for strategy and research capabilities, and up to $350 for the entire platform, including competitive intelligence.

A $250 plan can produce two to three “McKinsey-grade” research reports along with product builds, Virani told TechCrunch, pitching his high-end offerings as a low-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round from Accel, Salesforce Ventures, and Together Fund in September. Since then, the startup says it has grown from 400,000 to more than 1.5 million users in 180 countries. It also reported annual average revenue per customer in the range of ~$4,000, although it did not disclose detailed paying customer numbers. The startup said it operates at a gross margin of over 50%, with 20-30% of its customers being small and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.