Post: YouTube will soon let creators make Shorts with their own AI likeness

YouTube will soon let creators make Shorts with their own AI likeness

Viewers of YouTube shorts may soon see AI versions of their favorite creators when scrolling through their feeds. YouTube CEO Neil Mohan announced on Wednesday that creators will soon be able to create shorts using their example.

“This year you will be able to create a short for your illustration, develop a game with a simple text prompt, and experiment with music,” Mohan wrote in his annual letter. “During this evolution, AI will remain a tool for expression, not a substitute.”

Shorts, which Mohan says now average 200 billion daily views, are one of YouTube’s most popular mediums. The company continues to invest in shorts to retain its audience. While YouTube didn’t share additional details about these similarities, the new capability will add to the platform’s existing AI tools for shorts, including the ability to generate AI clips, AI stickers, AI auto-dubbing, and more.

According to Mohan, YouTube will also equip creators with new tools to handle their use of AI-infused content.

While YouTube will allow creators to feature their own illustrations in their videos, the Google-owned platform recently rolled out technology to prevent others from using it. Last October, YouTube rolled out similarity detection technology with qualified creators to identify AI-infused content, including creators’ faces and voices as examples. Creators can then request removal of the AI-infused content.

As with other social platforms, YouTube has dealt with the spread of A-slope. Mohan says the company is working to maintain a high-quality viewing experience.

“Over the past 20 years, we’ve learned not to impose any kind of fantasy on the creator ecosystem,” Mohan wrote. “Today, once-weird trends like ASMR and watching other people play video games are mainstream. But with that openness comes the responsibility to maintain the high-quality viewing experience people want. To reduce the spread of low-quality AI content, we are actively building on our established systems that have been very successful in combating spam and clickbait, and reducing the spread of low-quality, re-content.”

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YouTube is also set to expand shorts with new formats, including image posts, which are already popular on TikTok and Instagram feeds.