After the success of TikTok and Instagram Rails, Disney announced It is bringing short-form video content to Disney+ in the US this year to boost daily engagement. Disney made the announcement at its Tech + Data Showcase event at CES 2026.

The company said in a blog post that the experience will “evolve as it expands into news and entertainment and delivers a more personalized, dynamic experience that complements Disney+’s everyday destination essentials.”

Disney said Deadline That videos can include original short-form content, repurposed social clips, scenes from TV shows or movies, or a combination.

“We’re clearly thinking about integrating vertical video in ways that are relevant to core user behavior,” Erin Teague, EVP of product management for Disney Entertainment and ESPN, told Deadline. “So, it’s not going to be some kind of unwanted, random experience.”

The move comes after Disney launched a personalized vertical video feed in the ESPN app last year.

By introducing short-form video content to Disney+, the company is targeting younger consumers who are used to watching quick clips on their phones instead of long-form content like TV shows and movies.

Disney+ wouldn’t be the first streamer to explore vertical video, as Netflix launched a vertical feed last year that lets users scroll through clips from its original titles.