Transforming India’s healthcare distribution landscape, ET HealthWorld

In a rapidly growing and fragmented Indian healthcare industry, Entero Healthcare Solutions has emerged as a differentiator. Founded in 2018, the company was established with a mission: to build an organized, technology-driven, and integrated pan-India healthcare product distribution platform. Their primary goal is to ensure that patients across the country have timely access to essential healthcare products, addressing a critical problem in the pharmaceutical supply chain. The Indian healthcare sector has been growing at an impressive pace, clocking a 10-11% CAGR between 2018 and 2023. Despite this growth, the industry faces significant challenges in healthcare delivery, especially due to a fragmented and inefficient pharmaceutical distribution network. According to the IOSR journal, around 42% of prescriptions remain unfulfilled or partially filled. The demand for a reliable and efficient distribution network is clear. Entero aimed to work towards filling this gap by creating a streamlined, technology-driven distribution model that caters to the entire healthcare ecosystem. By connecting pharmaceutical manufacturers with pharmacies, hospitals, and clinics across India, Entero is revolutionizing the supply chain to ensure patients never face availability issues for medicines or healthcare products.What Entero Healthcare Solutions Does?

Entero operates one of India’s largest and fastest-growing pharmaceutical distribution platforms, serving both retail and hospital istribution channels. Their product offerings span pharmaceutical products, medical devices, OTC items, nutraceuticals, surgical consumables, and vaccines. They also provide retail distribution and hospital Distribution which involves supplying healthcare products like pharmaceuticals, nutraceuticals, OTC products, medical devices, vaccines, orthopaedic implants, and surgical consumables to pharmacies and hospitals across the country. By offering a comprehensive product basket and leveraging advanced technology platforms, Entero ensures that healthcare providers can efficiently access and distribute the products they need to meet
patient demand.How Entero is Revolutionizing Healthcare Distribution

Entero’s success lies in its robust and extensive distribution network, combined with cutting-edge technological platforms. Here’s how Entero achieves this: Unmatched Market Reach: Entero’s vast network covers 79 warehouses across 39 cities, delivering
healthcare products to 540 districts in 19 states. This reach, combined with a robust last-mile delivery infrastructure, allows them to efficiently serve over 86,300 retail pharmacies and 3,500 hospitals. Technology Integration: Their proprietary integrated platforms manage the entire supply chain, from ordering to payments, returns, and inventory management. This not only reduces inefficiencies but also provides healthcare product manufacturers with vital insights into secondary sales data and customer trends.

Comprehensive Solutions for Manufacturers and Retailers: Entero offers a one-stop solution that encompasses distribution, warehousing, marketing, and sales promotion for healthcare product manufacturers. For retailers, their digital platform, Entero Direct, streamlines the procurement process by providing real-time visibility into stock availability, pricing, and order status, significantly improving operational efficiency.

Private Label Products: Entero also markets private label products which includes homecare medical devices, surgical consumables, and rehabilitation enabling the company to expand its product range and cater to specific healthcare needs.

Why Entero Stands Out: Several factors have enabled Entero Healthcare Solutions to rise above the competition in India’s healthcare distribution sector.

Technology-Driven Efficiency: Entero leverages technology to optimize the entire supply chain, reducing redundancies and enhancing reliability. Their business intelligence tools provide manufacturers with valuable data for making informed decisions.

Broad Distribution Network: With a presence in 540 districts, Entero’s network ensures that even the most remote regions of India have access to essential healthcare products.

Commitment to Quality and Compliance: Entero maintains strict quality standards in storage and distribution, ensuring products are stored in optimal conditions and comply with regulatory requirements.

The Journey So Far

Since its inception in 2018, Entero has seen exponential growth. Today, the company operates over 79 warehouses, serves 540 districts, and works with 86,300 pharmacies and 3,500 hospitals. They distribute over 68,900 SKUs from more than 2,000 healthcare manufacturers. This growth, coupled with their strategic use of technology and focus on efficiency, has made Entero one of the major players in the Indian healthcare distribution market.

Looking forward, Entero Healthcare Solutions aims to continue its growth trajectory by expanding its network, enhancing its technology platforms, and further integrating healthcare delivery across India. The company’s mission remains clear: to ensure that no patient’s prescription goes unfulfilled, thereby improving the quality and accessibility of healthcare across the country.

(DISCLAIMER: The views expressed are solely of the author and ETHealthworld.com does not necessarily subscribe to it. ETHealthworld.com shall not be responsible for any damage caused to any person/organisation directly or indirectly)

  • Published On Nov 8, 2024 at 06:17 PM IST

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